Co-founder of Kerbedanz, overseeing marketing and commercial direction since 2011.
We chose our audience, which we called MIP, or Most Important Personalities.
Kalust Zorik co-founded Kerbedanz in Neuchâtel in 2011 alongside Aram Petrosyan, bringing a background in horological business development and marketing to the partnership. He has run Intertech, his own consultancy, since 1994, and founded the Journée Internationale du Marketing Horloger, an industry marketing event, in 1996.
At Kerbedanz, Zorik has overseen marketing and commercial direction as Director and Chief Marketing Officer, including the brand's early strategy of selling only to a self-selected client group it called MIPs, or Most Important Personalities, rather than opening sales to the wider market. He remains Co-Founder and President of Kerbedanz following Vahé Vartzbed's appointment as Chief Executive Officer in November 2025.