The writing, in full.

Rewriting History With The Louis Moinet 1816 Chronograph

Is it better to let someone else do the legwork, and build on their foundations? My unqualified observation is the brands that create the first of something, aren't usually the ones that benefit from it. The chronograph is a great example. Omega, Rolex, Patek, Vacheron, all commercially dominate the industry with their interpretations of the mechanical stopwatch. But they didn't invent it. Louis Moinet did. So where is the true value in being first? And how does that translate to cultural and commercial success today? Let's find out, with some history recently re-written.‍